FrameItOrDidntHappen
Theme
Strava · GPX · Race routes

Turn your favourite routeinto a poster worth framing.

Connect Strava, upload a GPX file or pick a race, then change the map, colours and stats however you like.

Start framingBrowse the races

Free to design. Download from €7 · framed prints available.

Rotterdam Marathon poster in the Noir theme
Races

Ran one of these?

The official course in any of the studio's 23 themes, ready for your name and your time.

Amsterdam Marathon posterAmsterdam MarathonNetherlandsBerlin Marathon posterBerlin MarathonGermanyLondon Marathon posterLondon MarathonUnited KingdomParis Marathon posterParis MarathonFrance
See all 32 races
How it works

Route to wall in three steps.

1

Bring your route

Connect Strava for one-tap import, upload a GPX file, or pick a race from the catalogue. No account needed to start.

2

Style it

Pick a theme, then adjust the map layers, colours, title and stats. The preview updates as you go.

3

Frame it

Buy the print-ready file and download it instantly, or order a poster print or a framed print posted to your door.

In real life

What arrives at your door.

A few framed prints, to give you a glimpse of the quality.

A London Marathon poster in a 30×40 black frame, hung on a plain warm off-white wall in soft daylight
Framed print, 30×40
A Rotterdam Marathon poster in an A4 black frame, hung on a plain wall
Framed print, A4
A The Hague Marathon poster in an A5 black frame, hung on a plain wall
Framed print, A5
Close-up of a print's matt paper, with part of the map and the lettering
Heavy 250 g/m² matt paper with a slim black aluminium plexiglass front
A print wrapped in black tissue paper and sealed with a round black sticker reading It happened
Wrapped in tissue and sealed

Designing is free.

No subscription: you pay once for each poster.

Digital fileFrom €7The full-resolution, print-ready file, to download as soon as you've paid. Nothing is posted.Start framing →
Poster printFrom €15Heavy 250 g/m² matt poster in A5, A4 or 30×40, printed to order and posted to you. The digital file isn't included.Design yours →
Framed printFrom €23In a slim black aluminium frame, in A5, A4 or 30×40, ready to hang and delivered to your door. The digital file isn't included.Design yours →

Three sizes, drawn to scale

A514.8 × 21 cmPrint€15Framed€23
A421 × 29.7 cmPrint€20Framed€30
30×4030 × 40 cmPrint€28Framed€40

Free delivery on orders over €60 in the Netherlands, and over €75 elsewhere in the EU.

Buying for someone else? Gift a poster →

Rodrigo, who makes the posters, out on a run
Who's behind it

Made by one runner, in Rotterdam.

I'm Rodrigo. After the 2026 Rotterdam Marathon I wanted a print of my route and couldn't find one I'd hang, so I built the studio myself. I draw the maps, write the code and answer every message. Every print is checked by hand before it goes out.

Read the story →
Frame it or didn’t happen

That medal’s in a drawer. Put the route on the wall.

Turn your best run or ride into a poster. It takes a couple of minutes.

Start framing